Social Fresh, a franchised event run out of Charlotte, N.C., is underway in Nashville today. In a move timed, it seems, to coincide with the convening of SocialFresh, Nashville-based SEO expert Freddie O'Connell (at left) -- who recently launched SearchViz, an SEO consultancy -- yesterday penned a wide-ranging and thought-provoking blogpost on the imperative of insisting on RoI from Social Media, the downside of relying on out-of-town social-media gurus, the crucial challenge of linking that RoI to the minds in the executive suite, the development of local software and other talent, and more. Among his mentions: The earlier spirited discussion on this blog about how to keep software talent here... and, Marcus Whitney's LAMP challenge during the recent Barcamp event.
Monday, January 11, 2010
Social Media event underway
Social Fresh, a franchised event run out of Charlotte, N.C., is underway in Nashville today. In a move timed, it seems, to coincide with the convening of SocialFresh, Nashville-based SEO expert Freddie O'Connell (at left) -- who recently launched SearchViz, an SEO consultancy -- yesterday penned a wide-ranging and thought-provoking blogpost on the imperative of insisting on RoI from Social Media, the downside of relying on out-of-town social-media gurus, the crucial challenge of linking that RoI to the minds in the executive suite, the development of local software and other talent, and more. Among his mentions: The earlier spirited discussion on this blog about how to keep software talent here... and, Marcus Whitney's LAMP challenge during the recent Barcamp event.
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