Rockhouse names first clients

Rockhouse Partners, the new interactive agency formed by former Echomusic execs, said in a release today its initial clients include C3 Presents (Lollapalooza, Austin City Limits Music Festival); Lance Armstrong and the RadioShack Pro Cycling Team, Next BIG Nashville and Tennessee State Fair, and Nashville interactive agency Redpepper. Rockhouse says its target clients are sponsorship brokers, live entertainment properties, brands and their agencies, sports entities, advertising and marketing firms, and media companies. VNC's earlier story on Rockhouse.