Classical-music empresario Jim Selby (left) explains how knowing who is your customer, adopting download sales (now more than 50 percent of the label's sales revenue), leveraging social media where it works and having a modest "Blue Collar" cost structure (Classical artists were never living in 'Rock Star' economy) from the outset has kept Naxos of America in the driver's seat. It's a great story by Wendy Lee in today's Tennessean (goes behind TSN cost wall, pretty quickly)
Sunday, February 28, 2010
Naxos may prove Classic iMusic venture
Classical-music empresario Jim Selby (left) explains how knowing who is your customer, adopting download sales (now more than 50 percent of the label's sales revenue), leveraging social media where it works and having a modest "Blue Collar" cost structure (Classical artists were never living in 'Rock Star' economy) from the outset has kept Naxos of America in the driver's seat. It's a great story by Wendy Lee in today's Tennessean (goes behind TSN cost wall, pretty quickly)
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