Fiddlecakes owners serious about taste

Natasha Ross (far left), 27, co-owner of the new "Euro"-styled Fiddlecakes Bakery on 8th Avenue South knows she's assertive. Now, she's taken her drive and her insistence on doing business with baked-in goodness a step farther. Having left her marketing and jane-of-all-trades role at Universal Robotics earlier this year, Ross and co-owner Lindsay Beckner, also 27, are dishing-up lunch, cakes, coffee, all with a dash of wi-fi, six days a week. Originally from Stockton, Calif., Ross holds an MBA from Vanderbilt's Owen GSM, and a bachelor's from Scripps University at Claremont. She has also held her own in marketing, sales and management jobs within a pharma businesses, with a music publisher and others. Beckner (on the right above), a finance and wealth-management professional who previously worked with Woodmont Investment Counsel, Wachovia, London-based HSBC and other institutions, told VNC during the luncheon rush today that things are going well, with both women up to their tastebuds in eat-in, takeout, and catering, with gluten-free and Vegan recipes. We will be away from our desk for the next hour.