Social Fresh, a franchised event run out of Charlotte, N.C., is
underway in Nashville today. In a move timed, it seems, to coincide with the convening of SocialFresh, Nashville-based SEO expert Freddie O'Connell (at left) -- who recently launched
SearchViz, an SEO consultancy -- yesterday penned a wide-ranging and
thought-provoking blogpost on the imperative of insisting on RoI from Social Media, the downside of relying on out-of-town social-media gurus, the crucial challenge of linking that RoI to the minds in the executive suite, the development of local software and other talent, and more. Among his mentions: The earlier
spirited discussion on this blog about how to keep software talent here... and, Marcus Whitney's
LAMP challenge during the recent Barcamp event.
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