Friday, March 19, 2010
Sanofi-backed Chattem bullish
With the company's acquisition by Sanofi still fresh, Chattem execs say that, as the U.S. headquarters for Sanofi's over-the-counter products, it'll spend a wad in promoting Allegra vs. Claritin and other products. A manufacturing facility is also getting the most expensive upgrade in the company's history. The Times Free Press has it.
Labels:
advertising,
Chattem,
pharmaceuticals,
Sanofi-Aventis
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