Media research BIA Financial Network says the Radio ad spend will drop further this year, but the WSJ reads BIA's prognosis as showing small-market stations are more buffered from competition and downturn. Nashville-based Debut Broadcasting's focus is rolling-up and rep'g small-market stations.
Monday, June 15, 2009
Radio trend may benefit Debut Broadcasting
Media research BIA Financial Network says the Radio ad spend will drop further this year, but the WSJ reads BIA's prognosis as showing small-market stations are more buffered from competition and downturn. Nashville-based Debut Broadcasting's focus is rolling-up and rep'g small-market stations.
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