Kustelski ETIX CEO

Joe Kustelski, who helped shape the early strategy for the Nashville Entrepreneur Center, and has more recently been a principal in the ETIX Rockhouse Partners team here, has been named ETIX CEO. Release here.

Raleigh buyer takes Rockhouse

Raleigh-based Etix announced it bought Rockhouse Partners, the Nashville digital-marketing agency or its technology or both, and makes a reference to continuing to "utilize" Rockhouse's marketing-agency services. The release is here.

Rockhouse to run State Fair

Start-up Rockhouse Partners will run the Tennessee State Fair this year, according to the Tennessean, online this afternoon. Rockhouse is the music- and entertainment-oriented venture launched by several alumni of Echomusic, as reported by VNC. Rockhouse principal Chrysty Fortner might be in charge, as she directs festivals for Rockhouse.

Rockhouse names first clients

Rockhouse Partners, the new interactive agency formed by former Echomusic execs, said in a release today its initial clients include C3 Presents (Lollapalooza, Austin City Limits Music Festival); Lance Armstrong and the RadioShack Pro Cycling Team, Next BIG Nashville and Tennessee State Fair, and Nashville interactive agency Redpepper. Rockhouse says its target clients are sponsorship brokers, live entertainment properties, brands and their agencies, sports entities, advertising and marketing firms, and media companies. VNC's earlier story on Rockhouse.

Rockhouse launch

Nashville Entrepreneur Center (NEC) Project Manager Joe Kustelski and former colleagues at Echomedia (now part of Ticketmaster, and mostly in LA) have a new venture, Rockhouse Partners, that's focused on data-driven brand and marketing supporting for sports, music, entertainment venues, sponsors, et al. The VNC story's here.