CMA adds Mirrus strategy exec

Country Music Association added Chris Epperly (left) as director of strategic brand-building partnerships. Epperly'd been with Mirrus, a Huntersville, N.C., brand-management house. MusicRow reports.

Cornwall finds hope for Music entrepreneurs

Always something interesting going on in Jeff Cornwall's Belmont corner of the world. Here, a few words for young entrepreneurs with their caps set on the Music industry.

Harris Interactive says St. Jude is most trusted

Survey results out from Harris Interactive say St. Jude Children's Research Hospital in Memphis is the most trusted charity in America and ranked 2nd in overall brand equity. The full release is here. St. Jude is led by Bill Evans, PharmD and honorary Ph.D., who is also chairman of the board of Tennessee Technology Development Corporation.

'Nashville.com' is prize among Castello trophies

The Castello brothers, natives of Little Italy in New York City, were once professional musicians, so they moved fleetly to buy Nashville.com in 2003... They still can't believe their good fortune, apparently, to have gotten-off so cheap in buying one of the most important brand addresses in the world. The story's here.

Branding Q

A Memphis columnist reminds us small businesses, as well as big can benefit from strong branding that reflects consistent consumer experience. The CA has it.

Rockhouse launch

Nashville Entrepreneur Center (NEC) Project Manager Joe Kustelski and former colleagues at Echomedia (now part of Ticketmaster, and mostly in LA) have a new venture, Rockhouse Partners, that's focused on data-driven brand and marketing supporting for sports, music, entertainment venues, sponsors, et al. The VNC story's here.