Friday, October 31, 2008
Friday's fantasy healthcare media roll-up
Playing connect-the-dots has been a lifelong passion. Today, I'm thinking ConnectivHealth and DigiScript should sit down and talk. This was prompted partly by ConnectivHealth's release of a survey of what media physicians favor. True, the touted answers somewhat predictably point to ConnectivHealth's product portfolio, but that doesn't mean the results are invalid. So, as I got to imagining why docs wouldn't like getting info via a PDA -- maybe they've got too many gadgets and pagers on their belts, a'ready -- I thought of another local company, DigiScript, which happens to have filed for debtor-in-possession bankruptcy. ConnectivHealth uses its infomagic slicer and dicer to create trusted content streams. DigiScript offers training, event and rich-media services. Can either of these businesses scale profitably, without many more M&As and tranches than they've done?