Friday, October 31, 2008

Friday's fantasy healthcare media roll-up

Playing connect-the-dots has been a lifelong passion. Today, I'm thinking ConnectivHealth and DigiScript should sit down and talk. This was prompted partly by ConnectivHealth's release of a survey of what media physicians favor. True, the touted answers somewhat predictably point to ConnectivHealth's product portfolio, but that doesn't mean the results are invalid. So, as I got to imagining why docs wouldn't like getting info via a PDA -- maybe they've got too many gadgets and pagers on their belts, a'ready -- I thought of another local company, DigiScript, which happens to have filed for debtor-in-possession bankruptcy. ConnectivHealth uses its infomagic slicer and dicer to create trusted content streams. DigiScript offers training, event and rich-media services. Can either of these businesses scale profitably, without many more M&As and tranches than they've done?

2 comments:

Tod Fetherling said...

ConnectivHealth has positioned itself as the digital health roll up in Nashville and the nation. There has been a lot of money invested in Digiscript and they have some good technology. The question is...
Is there really a value proposition and revenue stream to adding training, event rich media to the CH distribution channels. The other question is whether or not Digiscript could be rolled into ConnectivHealth at a value price, which would seem likely at this point. ConnectivHealth can definitely scale with their model of content channels to physicians, hospitals, and schools.

Venture Nashville said...

Great to have such venture-savvy comments from Tod Fetherling, soon-to-be new head of the Nashville Technology Council. Awhile back, Tod sold his Relegent company to ConnectivHealth, which has also been tweaking its management team.