Our Oct. 6 story on edo Interactive's successful fundraising round and their marketing push were prompted in part by a Sept. 30 release from edo, in which they cited a 2006 study by Forrester Research (summarized here). Marketers want to try new media, but are concerned about risks and budget tradeoffs. Edo, of course, says its new marketing platform with real-time tracking of campaign results helps put that issue to bed. We'll see. Our story today is here.
Monday, October 06, 2008
New media too risky for some marketers
Our Oct. 6 story on edo Interactive's successful fundraising round and their marketing push were prompted in part by a Sept. 30 release from edo, in which they cited a 2006 study by Forrester Research (summarized here). Marketers want to try new media, but are concerned about risks and budget tradeoffs. Edo, of course, says its new marketing platform with real-time tracking of campaign results helps put that issue to bed. We'll see. Our story today is here.
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