Start-ups: 'Resetting expectations'

The New York Times reports today that many startups, often under pressure from their VCs, are doing as we reported Nashville-based Cybera doing -- eliminating discretionary staff and overhead where possible, even when there's plenty of cash onhand, to ensure they have a longer run. Others, said the Times, are turning to wind-down specialists, 'because not every startup that can stay in business, should'. Here's a related Jeff Cornwall post on coping with tough times. The shirt's from StartUpWear, which shares its VC pitch here.