Wednesday, June 11, 2008

eMids' FlatWorldCafe may brew ideas

VNC's report on eMids Technologies' business-development push not only provides a fresh reminder of the rapid evolution of global business; but, also affords us a look into the branding of this Nashville-based provider of onsite-offshore services. eMids President Saurabh Sinha explains that "dialogue" -- symbolized by the company's still-emerging FlatWorldCafe.com website -- is at the heart of his business strategy for his venture, which has American shareholders in addition to its majority Indian owners. It'll come as no surprise to anyone who's met the congenial and diplomatic Sinha that he's relying on effective listening to produce continued growth. As reported in our story, although resistance to offshoring has certainly softened, it's still an issue in some quarters. Today's story cites a recent IT contracting instance involving Erlanger Health Systems in Chattanooga. eMids was not involved in that bidding. Always curious about corporate identities, we asked Sinha what the acronym "eMids" denotes. He explained that the name of the now-$10 million company was dreamed-up by Sinha and his fellow founder-classmates, while they were all at the mid-point in their arduous Engineering studies, and thus known on campus as "E-mids." Read the full story here.

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