Tuesday, June 24, 2008

No Fear: Owen consultants tackle companies' challenges

By the time 110 enrollees and faculty in the Owen Accelerator get off their twin motorcoaches tonight, they will have been further crammed by senior executives at Humana and Yum! Brands. Their 36-hour sortie, however, is just part of the students' multi-layered 28-day endurance test, also known as a summer business and innovation "experience" at Vanderbilt's graduate school of management. The program's director said the 85 students consume at least $10,000 worth of snacks during their stay at VU. Okay, it's probably more Dasani water than Red Bull, but you get the point. Eight Accelerator teams are working up business plans, products, marketing schemes and other brainstorms for nine corporate sponsors, including Griffin Technology (the local iPod phenom), LiveScribe, American Airlines, Bridgestone, CAT Financial and others. One team will recommend converting the city's Thermal energy-plant site into a World Trade Center. But, that's just the tip of the iceberg. Read the whole story here.

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